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Salesforce Marketing Cloud
Using QR Codes and Tracking the interactions

Using QR Codes and Tracking the interactions

Add PostGrid QR code trackers to SFMC mail templates and monitor recipient engagement within Salesforce Marketing Cloud.

If you wish to add a QR Code in your template and track the engagement of your mailings, you can easily use PostGrid QR Code and PURL Tracker by following the steps for adding QR codes and PURLs to your mailings.

Once your tracker is created in your PostGrid account, you’ll be able to monitor engagement directly within Salesforce Marketing Cloud.

Add the Tracker URL to the PostGrid_Credentials_Data Data Extension in the Postgrid_Webhook_Tracking folder.

PostGrid_Credentials_Data Data Extension in the Postgrid_Webhook_Tracking folder showing the Tracker URL field

View API responses in the Tracker_Status_Logs Data Extension in the Postgrid_Webhook_Tracking folder.

Tracker_Status_Logs Data Extension in the Postgrid_Webhook_Tracking folder displaying API response records

Monitor engagement metrics such as Unique and Total Visits in the QRcode_Tracker_Visit Data Extension in the Postgrid_Webhook_Tracking folder.

QRcode_Tracker_Visit Data Extension in the Postgrid_Webhook_Tracking folder showing Unique and Total Visits engagement metrics

Review detailed visit logs in the QRcode_Tracker_Visit_Details Data Extension in the Postgrid_Webhook_Tracking folder.

QRcode_Tracker_Visit_Details Data Extension in the Postgrid_Webhook_Tracking folder showing detailed visit log entries